For instance, if players make a successful bluff during a card game, it’s human nature to want to let people know how smart they are. Whilst I am no Freudian, there appear to be a whole range of unconscious factors at play in gambling. Put simply, for most gamblers, our actions contradict the desire to maximize profits.
While gamblers may seem to be primarily driven by the profit motive, the psychological evidence is overwhelming that other desires affect gambling actions.
